A set of two leaflets designed for automatic, mechanical distribution utilizing the Labor Camp Message Force Multiplier Instruments. The “IF/THEN” Series debuted at the ZERO1 Festival in San Jose in 2008.

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The “IF/THEN” Leaflet Project consists of two components: “IF/THEN: You Decide” and “IF/THEN: Honor Will Never Be Regained”
As a whole, the work confronts and examines the particulars of inter-cultural mass communication in the context of military conflict. Focusing on the leaflet format, issues of language and mechanics of contemporary propaganda are explored. By deploying, in the domestic environment, of the information distribution strategy intended for the theater of military operation, “IF/THEN” aims to provoke a social and cultural introspection, and reflects on the relationship between high- and low-tech “expressions” in the “information age.”

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