Archive for the 'advertising' Category


Make an Effort

by mediachef at 5:30 am 2008-08-27
Filed under: 1 comment

Regardless of your political leaning, everyone in the Metro area should open their arms (or at least be Minnesota-nice) to our guests during the Republican National Convention. An advertising campaign created by Twin Cities advertising agency, Campbell Mithun, encourages you to find your own way to graciously welcome our many visitors–as well as participate in the many non-partisan activities going on in town during the RNC. Check out the campaign and pass it along!

My Yard Our Message open for voting

by Justin Heideman at 12:25 pm 2008-07-01
Filed under: 1 comment

Yesterday was the deadline for submitting sign designs to My Yard Our Message. We got a ton of signs over the last few days, putting us just shy of 300 signs total. We’re very happy with that number, and the quality of some of the submissions.

This morning I turned the site off for a little while to turn the voting on. Voting is now running and as of this writing, there are already 1100 votes in the past hour and a half! To vote, we ask you to consider whether or not you’d put the given sign in your front yard.

Vote on Signs

The site is using the django-voting module to handle voting, but I’ve modified it a bit. Instead of digg or reddit-style voting, where a vote up counts for +1, and a vote down counts for +1, a vote down doesn’t negatively impact the vote count. This relates directly to the question, you deciding not to put the sign in your yard doesn’t cancel out someone else deciding to put it in their yard. In this sense, voting “no” doesn’t impact a sign, but it does allow a voter to know they’ve already made up their mind on the sign. But unlike the ballot box, voters can change their mind through the end of our voting period.

Additionally, the order of the signs on the site has been randomized in an attempt to give each sign a fair shake. Odds are signs that are closer to the front of the order may see more votes than those at the end, so the randomziation is unique for each user. The randomization that I see will not be the same as another user. Additionally, voters who view signs anonymously will see a different randomization each day. This is achieved by using each user’s ID for the random seed, or the day of the year for anonymous users.

While it would be great if anonymous users could vote, even with proper protections in place, it is possible the vote could be hijacked by someone with a lot of friends to vote for them. To prevent this, users are required to have an account to vote. We’ve made it really easy to create an account, all that’s needed is an email address. I’m still working on the verification mechanism, so users who sign up today or tomorrow won’t get a verification message from us until then. Giving an email address logs users in immediately, so they can vote right away, but if they don’t eventually verify the email address, we’ll remove their votes.

A new place for (political?) net art: replacing ads

by Justin Heideman at 2:33 pm 2007-05-21
Filed under: 0 comments

Fox News with AddArt

The New York Times reported yesterday on a nifty net art project called AddArt. The concept is simple: replace annoying online ads with works of art. Here’s a sample of the article:

Steve Lambert, a conceptual artist, plans to add his own twist to one type of software that blots out commercial messages. His add-on will replace the display ads — which are usually papered over with blank windows — with curator-picked artwork from contemporary artists.

On a recent afternoon, Mr. Lambert demonstrated a test version of AddArt at the Chelsea studios of Eyebeam, a nonprofit arts and technology center where he has a fellowship. Mr. Lambert opened the Fox News Web site on his computer, and both the banner ad at the top of the page and a rectangular ad on the bottom were replaced with a bald eagle illustration. (He is using stock art rather than original work at this point, which can be downloaded from www.addart.eyebeam.org.)

Mr. Lambert, 30, said he and Evan Harper, an artist, are not starting from scratch, but rather were modifying the program Adblock Plus. “Why reinvent the wheel when you can insert a gear and make it run backwards?” said Mr. Lambert.

There are a couple things that strike me about this project. Obviously, this isn’t an optimal platform for showing “work”, but it does create an amazing opportunity for satire in places where an opportunity might not otherwise exist. So it isn’t going to compete with the traditional gallery, but like most net art, that isn’t the goal. I think the real power of this is the ability to change the way ads show up on particular sites. The stars and stripes demo is a good example of this, turning the Fox News home page into a Colbert-esqe satire. It reminds me a bit of the Evil Google Logo greasemonkey script.

The biggest hurdle with this type of project is not getting artists to create work for it, because a handful of people can do a lot. The tough part is building an audience to actually use and enjoy it. While viewing more art on the web is a great idea, there might need to be more to it than just a few replaced banner ads here and there. What incentive do users have to use it? For practical purposes, this should really become an option within AdBlock Plus, since that software has an established userbase that is already hostile to ads and may be receptive to something else.

I’m also a skeptical because in some ways the Aat is just as distracting, if not more, than the advertising it is replacing. It is just a different take on what spyware is already doing… replacing ads with those of competitors. This software is just a bit more up front, and the competitors have more of an altruistic intent.

Finally, it is just a little laugh worthy that the NYT reported on a piece of software that could potentially deprive them of ad revenue. That is the name of the game on the web, though, and maybe someone in the NYT gets it.

Add Art

Also, check out The Anti-Advertising Agency. They’ve done some pretty interesting projects, AddArt is just one getting press treatment right now.

This has been cross-posted from the Walker New Media Blog.